As business owners, you will be well aware that the internet enables you to reach a far bigger audience than you can with a display or a print advertisement. Despite that, in today’s highly competitive market, you simply cannot afford to ignore the benefits that physical signage can bring to your business. By designing and producing signage that is not only compelling but also attractive, both inside and outside your office or store, you can go a long way towards building trust with your customers.

Gives a sense of pride

Marketing has changed a great deal in the last few years alone, meaning some businesses tend to focus on other areas, believing that physical signage doesn’t pack the same kind of punch that is used to. This could not be further from the truth – in fact, physical signage is still a necessity, particularly when it comes to reinforcing your brand image.

Put yourself in your client’s shoes. If they come to your shop or your office to buy a product or attend a meeting, they’re going to want to know that they’re dealing with a trustworthy and reputable brand. Physical signage is a fantastic way to do this and offers you a level of consistency throughout your workplace, and in turn, it shows the customer that you’re both committed to the brand and proud of your identity and what you have to offer.

Adds all-important detail

What would a customer say about your office or shop? Would they even mention it? As sign makers in Bristol and Yale, we know that the small details count and that good signage can help you differentiate yourself from your competitors. It may seem like a subtle change, but it may help you stay in the minds of your customers. As part of a study carried out by the University of San Diego’s Business Administration school, they looked at the effect of signage on one local business. The owner stated that it was signage instead of advertisements that managed to attract ten walk-in customers in a single week.

We know that it’s not always easy to quantify just how valuable your signage is. There aren’t any analytics you can track and you can’t see how many people clicked on your marketing campaigns. There is, however, plenty of evidence to suggest that good, high-quality signage matters, so if you’re setting out the budget for your marketing and advertising efforts, it may be a good idea to put some money aside for physical signage. Contact us today to find out more.

Photo: Sign by salisasaki licensed under Creative commons 2

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