There is an interesting comment made in an article by Fleet Financials with regard to signwriting in vehicles and vehicle graphics.
“Studies show that vehicle signage can generate impressions at a cost-per-thousand that’s far less than other forms of promoting your company. But with a scant 1.5 seconds for drivers to take in the message, effective sign design is key.”
To a degree having your business promoted on the side, or rear of a vehicle has to follow the rules of website design. Why? Because people only have a few seconds to take in what they see, and if they don’t like what they see, they will look away.
When you think about it, there is often one very big mistake made, and that is to put too much information on your vehicle. Sure, with wide spaces either side it makes sense to fill it all up, but the question should be, what with? The answer should be graphics, not words, and especially on the sides.
Okay, let’s look at this from a different perspective. When are most people going to see your van? On the road or parked up outside a house? Obviously the van and any vehicle graphics will be easy to see when the van is parked up, but unless you are on a busy road, how many people are going to see the vehicle? Basically not enough.
That then takes us into situations where the vehicle is on the road. When travelling, all that information you put on the sides of the vehicle is useless as cars travelling in the opposite direction won’t have time to read it, and anyone overtaking you will (hopefully) have their eyes on the road ahead and not turned sideways looking at your vehicle’s livery. The only place where there will be effective signage on your vehicle is on the rear, a notoriously difficult place because of windows and split doors, number plates and bumpers, etc.
Ensuring that your contact details are clearly visible, along with your trade, is vital on the rear of any vehicle. What you put on the side is only useful for when the vehicle is parked up, so make sure that in itself is as eye-catching as possible. On the rear of a vehicle it is human nature to read what is written, so you don’t have to work so hard to attract attention.
Of course now that you are actively trying to attract customers, and making a clear statement with great signwriting and vehicle graphics that, you are a professional set-up, you have to behave as such. That means your vehicle has to be kept clean on a religious basis, and unless you want your phone ringing all the time with people complaining they have just been cut up by the driver, make sure that everyone drives responsibly and courteously when on the road.
If you have been considering having some signwriting or vehicle graphics carried out, Bristol’s Compass Design is the place to come. Why not give us a call and we will be happy to have a chat with you and run through some great ideas that could work extremely well for your business.