They say that first impressions count and this is particularly true of any business. The first thing that potential clients will notice when entering a business premise is its appearance and, in particular, the exterior signage. They will notice if it is shabby or new, whether it has modern typefaces and graphics or poorly rendered images. At this point, many people will have made the decision whether to buy from you or not. Which is why quality signage should be seen as your most important marketing tool if you have a physical shop front.

Don’t let your signage compromise your brand

Poorly constructed or badly designed signs with little impact are likely to have an immediate negative impact on your potential client and, from that point onward, it might be difficult to persuade them to buy from you, no matter how good your product or service is. Your sign is your brand, how you want the world to see your business, and therefore it needs to represent what your business stands for.

It is no coincidence that some of the world’s leading brands invest millions of pounds in conveying how they wish to appear to their customers. For a tiny fraction of the cost, your business can use signage to help you stand out from the competition and encourage your customers to buy into your ethos.

Overhaul your marketing

New signage can also be the catalyst for upgrading other marketing materials such as brochures and websites, leaflets and adverts. It can give your business a clear direction in order to create a consistent, professional-looking brand across your range of collateral. A new look could also be the opportunity for some positive PR and further exposure for your business, particularly if you’re expanding, offering new services or products and looking to reach more customers.

If you want to discuss how new signage can inspire your marketing activity and promote your brand, contact us at Compass Graphics, leading sign makers in Bristol and Yate. We offer a start-to-finish service and work closely with our clients to meet their exact requirements.

Photo: Shops by Steve Parker licensed under Creative commons 2

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