Building and running a successful business takes a lot of time, dedication and effort. It’s not just about the products and services you deliver, of course, as maintaining any enterprise includes everything from keeping the office clean and presentable for staff and visitors alike, to carrying out regular upgrades or refits, investing in equipment and new technology, as well as making sure you have an effective online presence. Depending on your location, you may also have to spend money on the upkeep of the building itself. Real signs still matter With so much to do, and with the focus so much on the virtual shopfront these days, it can be all too easy to lose sight of how important it is to still have a highly visible professional sign outside your physical premises. If someone is willing to make the effort to come looking for your shop or commercial premises, the last thing you want to do is turn their journey into some kind of magical mystery tour, simply because you don’t have effective signage out front. Making it hard for customers to find you not only risks creating a poor first impression, but it could put them off altogether and persuade them to look elsewhere. First impressions count A well designed sign outside your business is an effective way to stamp yourself in the minds of potential customers. So, what exactly is a well designed sign? Much will depend on the type of business, as a fast food outlet will require a different kind of sign than that of a bespoke furniture maker, for instance. But whatever you do, your sign still has to stand out, and this is where it pays to seek the services of a professional sign maker - someone who understands what you need and comes up with the appropriate solution without charging you the Earth. Here to help The team here at Compass Graphics provides a start to finish sign design service, and can produce a bespoke sign for your business that's designed to be instantly recognisable, making sure customers can find you every time.