What do you think about when considering a brand name? For most of us we immediately think of large companies that use brand names for their products that have been with us for years. Examples of this would be Coca-Cola, Mars bars, Kellogg’s cornflakes, BMW cars, etc. Now we’re not suggesting that you intend to turn your business into a global conglomerate over the next few years, but each and every one of the above companies started from scratch. Now while we might all appreciate what the above companies produce, would we still buy them if they had no identifying brand which we associate with quality? The answer is probably no.

Compass Graphics Bristol - vehicle graphics Bristol, sign maker Bristol

Compass Graphics Bristol – vehicle graphics Bristol, sign maker Bristol

So let’s look at your business. What is most important to you? Surely repeat business and word-of-mouth recommendation come high on your list. Now much of the marketing for your business doesn’t need to be expensive but it can be hugely effective, especially when we start talking about ’subliminal marketing‘. By this we are talking about the combination of a personal recommendation attached to a recognisable sign or graphic. As an example, your neighbour may have mentioned to you that a really good plumber, John Smith, had been out to fix their central heating boiler, and he didn’t charge the earth. A week later you might be out shopping and a van drives past with really appealing vehicle graphics and John Smith’s Plumbing clear to see.

So let’s look at your business. What is most important to you? Surely repeat business and word-of-mouth recommendation come high on your list. Now much of the marketing for your business doesn’t need to be expensive but it can be hugely effective, especially when we start talking about ’subliminal marketing‘. By this we are talking about the combination of a personal recommendation attached to a recognisable sign or graphic. As an example, your neighbour may have mentioned to you that a really good plumber, John Smith, had been out to fix their central heating boiler, and he didn’t charge the earth. A week later you might be out shopping and a van drives past with really appealing vehicle graphics and John Smith’s Plumbing clear to see.

If you are a business owner with premises that potential customers are likely to see, it is important that your business is instantly recognisable with clear and effective signage in appropriate locations. If those business premises are a shop in Bristol or surrounding areas, then it is essential you use the services of a highly-skilled sign maker to design and create something that is both noticeable and memorable, and which will attract customers to your shop window. This works particularly well if you carry out other forms of local advertising to promote your business as the sign above your shop should match a banner heading to any advertising you do, consequently increasing the benefit of that advertising through the reassurance of instant recognition of your business name.

For many people either deciding whether or not to go into a shop, or use someone’s services, is all about confidence, and one of the most effective ways to impart confidence in prospective customers or clients is to create confidence with instantly recognisable and memorable vehicle graphics or business signage. So to discover more, why not get in touch with us here at Compass Graphics in Bristol and we will be only too delighted to come up with some clever ideas to help you effectively promote your business.

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