To keep interest in your business consistent, and therefore profitable, it’s important to make the most of all marketing opportunities available to you. Whilst posters, leaflets, and newspaper adverts are effective, you could be missing a trick that will provide excellent advertising whilst you’re out and about.

Vehicle signage is a great way to get your business name out there, but before you begin the design process, here are some key do’s and don’ts to keep in mind.

DO, consider colour, sizing and placement

If your chosen graphics aren’t sized to fit your vehicle, they may be hard to read, or you might not be able to include everything you want. Similarly, a poor choice of colour could be the difference between a great company graphic, and a dull design that doesn’t do you justice.

DON’T, go overboard

Company vehicles are constantly on the move – as you very well know – so opting for graphics that are filled with information is completely unnecessary. Keep the design simple with clear images and only really important information about the business, to catch the attention of passers-by.

DON’T, install without approving

Installing your vehicle graphics without proofing the design could result in costly mistakes. Thoroughly check the colour schemes, placement, and overall layout of the signage, preventing the waste of valuable time and money on removals and redesigns.

DO, leave it to the professionals

The best way to avoid design mistakes, and installation issues, is to consult with a professional signage company. They are experts in their field, making them the go to people when you’re looking for a vehicle graphic overhaul. They can offer the design expertise and installation know-how to get your vehicle on the road, and advertising your business, in no time.

Bristol-based Compass Graphics is dedicated to designing, and applying, high-quality vehicle graphics that will help to promote your business on the move. As Bristol’s highest ranking graphics provider according to Yell.com, we have the knowledge and the ability to create the perfect vehicle graphics for you and your business.

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