Look up and down any high street or office park, and you can see the companies that value their frontage, signage and business image. Companies with high quality, clean and professional designed signs stand out, they attract more attention and customers will feel more positive about doing business with them. Compare that to businesses with[…]

Building and running a successful business takes a lot of time, dedication and effort. It’s not just about the products and services you deliver, of course, as maintaining any enterprise includes everything from keeping the office clean and presentable for staff and visitors alike, to carrying out regular upgrades or refits, investing in equipment and[…]

  Whatever the service you offer or whatever trade you are in, driving around in a company van with some smart and eye-catching vehicle graphics on the side and back is good for business. It puts your business name in full view of the public and works as a constant subliminal reminder both of the[…]

If you are in business then no doubt a mention of the words ‘advertising budget’ will likely make you wince as this is one of those necessary marketing expenditures we have to absorb in order to make our presence felt, but boy does it always seem to cost an awful lot more than we would[…]

It’s all about branding

There is a very strong subliminal side to making your business the first port of call for anyone wanting to use your services or buy your products. Certainly we all need to take full advantage of any and every opportunity we have to promote our business, whether it is by pay per click advertising, utilising[…]

What do you think about when considering a brand name? For most of us we immediately think of large companies that use brand names for their products that have been with us for years. Examples of this would be Coca-Cola, Mars bars, Kellogg’s cornflakes, BMW cars, etc. Now we’re not suggesting that you intend to[…]

In a recent survey it was revealed that 26% of ‘white van man’ drivers are actually self-employed. More to the point, when you think about it, the majority of these drivers are also people who are able to turn their hand to any number of trades and have an abundance of skills. The problem is,[…]

There is an interesting comment made in an article by Fleet Financials with regard to signwriting in vehicles and vehicle graphics. “Studies show that vehicle signage can generate impressions at a cost-per-thousand that’s far less than other forms of promoting your                            […]

While the days of the sandwich-board man wandering the streets may be behind most of us, and some of us young enough never to have encountered this form of advertising, vehicles still remain a great way to promote your business. Of course a gentle word of caution should be made that once you have your[…]