Banners can be used for a number of business reasons. Whether you’re looking for a temporary business sign, an advertisement for an event or special offer, or a rolling banner that can be used at important networking events, they can be a versatile and effective tool to promote your business or event to a prospective customers. To make the most of your business’s banner, however, it’s important to follow three important tips.
Keep it simple
Your banner needs to be able to draw in potential customers, without overloading them with information. If it is filled with text, images, and clashing colours it will likely look unprofessional and unappealing. A simple layout is always advised, as this will help to get your message across effectively.
Keep text bold and readable
The best way to avoid making your banner seem cluttered, is to keep the text you use bold, large and easy to read. This can be done through your choice of font and colour scheme, so make sure you take some time to think these considerations through. Funky fonts may look unique in print, but if your customers can’t read what you’re trying to present, they won’t get the full benefit – and your business will lose out.
Keep your brand in mind
The point of a banner is to represent your business, but if it doesn’t fall in line with your brand identity it won’t be representing anything. See this as an opportunity to continue your marketing strategy, brand consistency, therefore, is crucial. Employ the same colour-schemes, logo, images, and tag-lines that you use throughout your other marketing literature and online, to ensure that your brand is effectively represented and clearly promoted.
If you need some eye-catching banners to help advertise an event, offer, or simply to increase customer interest in your business, Compass Graphics Ltd is here for you. We’re expert makers of signs, banners, vehicle and window graphics, and many more, with a start to finish service that makes sure your product is delivered and installed promptly. Get in touch today to see how we can help your business stand out.